United settle into new home at Hoop City

Melbourne United have officially landed at their new home base at Hoop City Cheltenham, Australia’s best new elite basketball facility.

Since the 2021 NBL Cup, United have been using the facilities to hone their craft and stay one step ahead of the rest of the league when it comes to developing basketball talent.

Now, having acquired a 50% ownership of Hoop City Cheltenham, United are proud to call the location the official home of Melbourne United.

Since United's rebrand in 2014, the club has moved its headquarters a number of times. Now, having a permanent base at Hoop City will help the club become even stronger.

Featuring a number of courts, shooting machines, dribbling stations, and a fully stocked gym, Hoop City is not only preparing United for their championship defence, but helping develop the next generation of elite basketball talent in Victoria.

Speaking about the partnership between Melbourne United and Hoop City, Melbourne United CEO Nick Truelson voiced his excitement at what the future holds.

“We are so proud and excited to officially become a 50% owner of the Hoop City Cheltenham franchise.

“We believe we now have the best training facility in the NBL and see it as a competitive advantage moving forward as we look to attract and retain the best basketball talent across the league.

“Hoop City Cheltenham isn’t just a training facility, it is also our new home for the entire club across players, coaches and staff. It is also home to the local community and with 21,000 registered basketball players within a 10km radius in the Bayside area.

“We have a wonderful opportunity to engage with the broader basketball community and help play our part in taking basketball to the next level in Victoria.

“We hope that this is just our first foray in an ownership stake in a Hoop City franchise in Victoria with other opportunities to open up down the track.”

These sentiments were echoed by United Chairman and Hoop City ownership member, Simon Hupfeld.

“This is an outstanding development for Melbourne United and Hoop City. 

“Both organisations share a common belief that the game of basketball has the power to make a positive impact within our community, and we are excited to see this come to life through our new partnership. 

“We have no doubt that this elite facility will deliver a wide range of benefits for Melbourne United both on and off the court, and with planning well underway for multiple new locations across Australia, the partnership provides further proof that Hoop City is set to become the number one destination for basketballers of all ages and abilities.”

Hoop City is open seven days a week to the public via bookings, and offers a range of services such as private, group and team training sessions, birthday parties, corporate events and school sessions.

All Melbourne United fans get 20% off a Hoop City Cheltenham casual visit or multi-pass when entering the code UNITED via the Hoop City app, offer valid until 23rd March, code redeemable twice per person.

To learn more about Hoop City, click here.